.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a label emissary as well as a financier in the business, it provided ETRetail.Without divulging the exact percentage of risk the cricketer has taken, the provider claimed it is actually a substantial and important investment.This collaboration intends to take advantage of KL’s tremendous popularity, specifically among youth and physical fitness aficionados, to grow Boldfit’s dip untapped markets and also demographics all over India.Sharing regarding the brand name’s growth plans, Pallav Bihani, founder and chief executive officer of the firm said, “Our team are going all-in on extending our activewear and also footwear classifications, which are set to redefine the exercise market. These sectors are our potential growth engines.” Currently, health and fitness and yoga exercise accessories drive most of Boldfit’s sales, Bihani shared.In the 2022-23, the D2C brand accomplished a profits of Rs 73 crore. With strategic campaigns and also this collaboration, the company intends to get to an earnings of Rs 500 crore through FY26.
Established in 2018, it currently offers over 1 crore consumers annually and targets to broaden this scope to 5 crore using this relationship. Additionally, it is boosting its source chain structure to make certain quick delivery as well as steady item availability.Looking onward, the D2C start-up expects a spurt in on-line traffic, social media sites engagement, as well as higher purchases around our front runner classifications. Released On Aug 1, 2024 at 10:46 PM IST.
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