.2Performant, a Romanian technology and also associate advertising options business, revealed on Monday, September 9, at the Bucharest Stock Market, that it intends to acquire the Profitshare affiliate systems in Romania and Bulgaria from Transformation Marketing. Concurrently, Dante International, the proprietor of eMAG, will certainly end up being a shareholder in 2Performant.On September 6, 2Performant’s Panel of Supervisors concluded an initial deal to obtain the Profitshare.ro and also Profitshare.bg affiliate networks owned through Transformation Advertising S.R.L. as well as Sale Marketing EOOD.
The deal lays out the principles of the transaction as well as is actually not legitimately binding, according to the company press pointed out by Economedia.The function includes the transactions of the Profitshare company lines coming from Transformation Advertising S.R.L. and Sale Marketing EOOD (as vendors) to 2Performant (as the buyer). Dante International S.A.
(bulk investor of Sale Marketing S.R.L.) are going to be part of business transmission arrangement as a sponsor.” When the Profitshare transaction is accomplished, our experts will certainly broaden our current capability and also diversify our customer portfolio in both Romania as well as Bulgaria. Our company still possess a few necessary measures to finish, yet I am positive that the staffs associated with the purchase on both sides are going to take care of to accomplish all of them efficiently. Our company will definitely reveal our post-acquisition plans after wrapping up the acquisition depending on to the last deal,” mentioned Dorin Boerescu, CEO and also Founder of 2Performant Network.The purchase price is actually RON 4.3 thousand, and will be paid for 55% in cash money as well as 45% in 2Performant reveals with a capital rise..” 2Performant is actually a youthful and also compelling company along with worths that resonate with us.
Our company assume that, after the deal is actually finalized, the Profitshare organization incorporated with 2Performant will certainly supply better worth to its own clients,” stated Tudor Manea, General Supervisor of Dante International SA.2Performant also keeps in mind that numerous actions remain to accomplish as well as complete the deal, including the successful finalization of the due carefulness analysis through 2Performant.Profitshare was launched in 2012 and currently has a profile of 250 associate courses (consisting of the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Photo resource: the provider).